Brands adhering to this pillar take action to lessen the impact of manufacturing processes, such as conserving water and energy in the process of raw materials, using natural and low-impact dyeing techniques, and waste reduction treatments. Brands also consider the following ways to reduce impact on the environment: the use of natural materials and fibers in production; materials that have low environmental impact or reduce environmental impact (including the use of sustainably-sourced animal skins as by-products); and the adoption of processes that employ renewable energy.

Brands that make clear and straight-forward information available regarding where products are made and the makers that make them. Material sourcing is a considered process, and enables decent working conditions that minimize any negative impact on local people and the environment. Brands must ensure all workers in its operations have decent working conditions that adhere to minimum labour standards, including fair wages and treatment.

Brands that support local talent, skills and craftsmanship that make up the informal economy while preserving heritage and handiwork. Intrinsic to this pillar are brands that create products with longevity and durability in mind, and see the value in traditional skill revival and how it benefits communities.

Brands that design with circularity in mind, using creatively and innovatively recycled, upcycled or repurposed materials in production; products themselves are recyclable or designed with the intention of eventual reuse.